Mengdeli participated in the "Trade Promotion and Overseas Gold Digging Sharing Conference" held in Changsha and the 2025 China (Indonesia) International E-commerce Industry Expo (Indonesia Refrigeration and Cold Chain Supply Chain Exhibition) P

On the afternoon of July 8, the 2025 China (Indonesia) International E-commerce Industry Expo · Indonesia Refrigeration and Cold Chain Supply Chain Exhibition (hereinafter referred to as the Expo) promotion meeting hosted by the Hunan Provincial Council for the Promotion of International Trade and the China Council for the Promotion of International Trade Commercial Industry Committee (hereinafter referred to as the Commercial Council for the Promotion of International Trade) was held in Changsha, Hunan Province. The Councils for the Promotion of International Trade of various cities and prefectures in Hunan Province and more than 100 export-oriented enterprises attended the meeting.

Zuo Ruyan from the Foreign Trade Department of the Hunan Provincial Department of Commerce, Nie Bing, the founder of Essager, a buyer representative, and Kang Jianhui, chairman of Hunan Mengdeli Refrigeration Equipment Co., Ltd., respectively shared their views on "Hunan Province's Enterprise Overseas Exhibition Subsidy Policy", "ESSAGER Brand Overseas Expansion and Procurement Demand Promotion", and "Opportunities and Challenges of Enterprises Going Overseas--Exhibitors' Actual Case Analysis".

Kang Jianhui, Chairman of Hunan Mengdeli, talked about why enterprises should go overseas and how to face the opportunities and challenges brought by going overseas, especially the challenges brought by laws, regulations, policies and access barriers, cultural differences and market preferences, and channel construction. He made a profound and exciting speech. Kang Jianhui highlighted three points when talking about the future plans of Hunan Mengdeli for international market development. First, they have decided to participate in the "2025 Indonesia Refrigeration and Cold Chain Supply Chain Exhibition" held by the China Council for the Promotion of International Trade in Jakarta, Indonesia from September 3 to 5. Second, they are currently building an international website and entering international e-commerce platforms to promote brands and sell products online. Third, they plan to set up branches in Indonesia and the Middle East within 1-2 years to deeply penetrate overseas markets, not only providing refrigeration equipment but also providing professional technology and after-sales support to solve the "pain point of going overseas where service cannot keep up". Fourth, research and develop refrigeration products that are more suitable for the high temperature and high humidity environment of the "Belt and Road" countries (such as aquatic seafood, tropical fruits, pharmaceutical distribution and food processing, etc.) to enhance international competitiveness.